What is WeChat

What is WeChat

WeChat is a social media platform developed by Tencent in China.

It consists of a multitude of functions including but not limited to, voice calls, video chat, messaging, social media postings and ticket purchasing etc.

There are more than 1 billion active users engaged on WeChat daily, allowing marketing efforts to be greatly reciprocated.

Setting up a WeChat account for businesses

There are three types of Official Account (OA) on WeChat.

Before selecting the most suitable account, we must first understand the types of accounts, benefits and restrictions with each.

Location

Within China

Outside of China

Outside of China 

Types of
Official Account

Mainland China

Overseas

Universal

Business License

Chinese Business
Registered License

Local Business
Registered License

Local Business
Registered License

User Audience

Users with WeChat accounts
registered in China

Users with local
WeChat accounts

China and local
WeChat account users