Chat Chat can help you engage with 300 million users in the travel-booking process, connecting with and advertising to Chinese travellers on Ctrip.

CTrip: Dominating the OTA Market in China

As China’s #1 platform for booking airline tickets, hotels, vacations, amusement passes, cruises, fine dining, and more, Ctrip and its affiliates dominate 85% of the OTA market share in China. Ctrip is a 1-stop shop that serves the diverse travel needs of 300 million registered users.

Ctrip: Key Benefits

High Purchase Rates

70% of Ctrip users earn a monthly income greater than RMB 8000. This means that Ctrip’s audience has disposable income, which they spend in great quantities through Ctrip on travel and entertainment, creating strong opportunities for advertisers in these industries. Gold users of Ctrip spend RMB 20K /year on the platform, while platinum users spend RMB 50K/year and diamond users spend RMB 100K/year.

Diverse, Affluent Audience

Ctrip’s audience ranges in age from 22-45, and it’s well balanced between men (53%) and women (47%) with 70% of Ctrip users living in tier 1 cities. Ctrip provides unprecedented access to this diverse and affluent audience who spends significantly on leisure and luxury, travel and entertainment, fine dining and tours, and more.

Ctrip: The Chat Chat Advantage

Whether it’s pre-targeting travellers with such foresight as where they are going, when, and why, reaching travellers while they’re at their destinations with the hottest deals, or grouping travellers to the same destination in a chat, offering travel guides, local tips, and brand promotion, we understand Chinese tourism behaviours and can facilitate sophisticated, precise targeting through Ctrip.

This means targeting travellers before, during, and after their trips for optimal timing and conversions based on our unique understanding of user behaviour.