The right platform at the right time for the right audience
Navigating stringent requirements, leveraging the right platforms at the right time, and bridging the subtle but critical cultural nuances that can make or break advertising revenue, we help clients increase their influence on the myriad platforms used by the largest and most lucrative consumer demographic in the world: Chinese tourists.
With teams based in Singapore, a top Chinese tourist destination, and China, we understand the trends, opportunities, and complexities of Chinese tourism behaviour:
- When they travel and why
- Which websites they visit, apps they download, and ads they respond to
- What resonates with them and what can repel them
Partnered with powerhouse platforms, like WeChat, CTrip, iPinYou, and more, we have unique access to this lucrative demographic. Leveraging this access, we provide digital ad options designed and customised to help our clients grow, compete, and succeed in the Chinese tourism market.